About a month ago, Ruth Eileen launched a new look for her brand and business, along with a new website. Kyla Mary pulled together the full brand design for Ruth, which came out absolutely beautiful! I have to say - it was such an honor to work alongside these two amazingly talented ladies, I was blown away when I was asked to hand letter Ruth's new logo. I love being able to help bring someone's vision to life, and seeing the love and passion they have for their work was truly inspiring!
Ruth had a great vision in mind for her new aesthetic - simple, soft, organic, fun, natural and bright. She also knew her customer very well, some of the phrases that stood out to me in describing her ideal customer were:
- Someone "who understands there is beauty in simplicity"
- Someone "who takes the time to think about the little details"
- How important of an aspect these details are
With that in mind, I knew I wanted to create something that was simple and soft, but that still had minor points of interest. This project was so much fun and I poured my hear into it, here's the final hand-lettered logo design.
I also wanted to show a few of the other original options I had sent her to show some variation in styles. Keep in mind these are just concept sketches, they have not been touched up at all.
Below is a peek at Ruth and Kyla's final branding board - amazing work and it was such a pleasure!